Communication problems—again!

Communication problems. They keep coming back like a bad penny. Here's another study that's been done to show that poor communication, or lack of communication, keeps companies from "successfully motivating their employees to understand, be committed to, and carry out their employer's business strategy in their daily jobs."

Here we go again. Now the survey didn't identify which people in these companies were surveyed, but I think we are to assume it was CEOs or other senior management people. If people never see the CEO, or never have actual conversations with him or her, which seems to be one of the findings of the survey, why would they even WANT to carry out a strategy devised by this faceless entity?

On the other hand, if effective APPLIED COMMUNICATION were encouraged throughout the organization, and if people were actual TAUGHT how to do it, then the problem would go away. Why? because applied communication would automatically involved the CEO with the rank and file, and provide opportunity for real, two-way communication.

Communication is not something apart from business—it IS business.

My book, The Hidden Profit Center—a tale of profits lost and found through communication and the keynotes and workshops it has brought about, talks about exactly this. Companies whose people, at all levels, do not communicate effectively in their day-to-day activities, are losing enormous amounts of money. Not only that, but their people never have a chance to carry out the employer's strategy because they don't understand what that strategy is!

Communication is the lifeblood of an organization. If it stops flowing, the organization will sicken—and eventually die.

If you want to check out the survey numbers, here's the link:

http://www.ottawabusinessjournal.com/284233158602657.php