American Chronicle: Communication: the high cost of doing it badly

Communication. It's one of my obsessions. It's the engine that drives business in all its forms. It's also greatly misunderstood. I wrote a book called The Hidden Profit Center—a tale of profits lost and found through communication. It's a business fable, a fast, easy read—but one with a hardhitting message: poor communication costs enormous amounts of money.

Take a look at my article and see if you agree. Here's the link:

http://www.americanchronicle.com/articles/viewArticle.asp?articleID=2272

I'd welcome your comments on the article and my ideas.